Meet a Member – Martin Kimpston from Strictly Muscles

We are PUMPED UP at Collaborate.Biz! Nothing gets our body moving and our blood flowing like meeting dynamic members who are passionate about their business. This week, we are featuring Martin Kimpston from Strictly Mucles, who gave us a sneak peek into his business, projects he is working on, and the types of partners he is looking for:

Ramon: Hi Martin! Thanks for having me in your gym. How are you?

Martin: I am well! Thanks for visiting me.

Ramon: This is a pretty cool facility. It sure makes me want to pump some iron!

Martin: It’s funny that you mention that. We hear that a lot from many of our clients. We try to create an environment where people feel energized and ready to perform at their peak.

Ramon: So tell me a bit more about Strictly Muscles. What’s it all about?

Martin: Well, as the name suggests, we are a health and wellness clinic that specializes in caring for and improving muscular function.   Strictly Muscles uses an Integrated Approach of exercise and Muscle Activation Techniques (MAT) to assess, correct, improve, and maintain the muscular system in order to prevent or recover from joint breakdown or dysfunction.

Ramon: And how is your service different from those offered by a Physical Therapist or Chiropractor?

Martin: I am glad you asked that question. I often use a “race car” analogy to help people understand what MAT is all about. Physical Therapists and Chiropractors would be like the mechanics that fix your car after an accident – they will fix the big problems, and get your car working at 80% of its potential. In fact, I often work with Physical Therapists and Chiropractors to provide the most comprehensive recovery for their patients and get them back to their peak performance.

We MAT Specialists are like the pit crew during the race – fine tuning all the gears in the engine to make sure the car is running at 100%.  We continually pursue a deep understanding of how to manipulate forces on the body to help improve its muscular status and protect joints.

Ramon: That’s a great analogy! So what makes Strictly Muscles unique?

Martin: We are the only MAT clinic in Chicago that offers a detailed assessment and education process, and we pride ourselves in our superior Customer Service. Our slogan is “Where your muscles matter,” and that philosophy informs everything we do. In my particular case, I am MAT certified and have completed my Resistance Training Specialist Mastery certification. This is highly intensive education process that focuses on an in depth analysis of the entire body and applying a physics based approach to working with the body. This has made me a better practitioner for MAT and training.

Ramon: Very cool! So how would you describe your typical client?

Martin: I work with a lot mature clients – 40 to 60 year old men and women suffering from chronic joint disfunction, which means they feel their muscles don’t work the way that they should. They want to be more active and exercise without pain or fear of getting hurt. They also want to keep up with friends and family, including their kids and grand kids.

Ramon: What are some common problems that your clients struggle with?

Martin: When clients come to Strictly Muscles, it’s because they are:

  • Frustrated with joint pains that limit daily life
  • Tired of neck and shoulder pain from sitting at a desk all day
  • Overwhelmed by stress worried about their body breaking down
  • Concerned about aging and want to be proactive rather than reactive
  • Confused about how to start exercising without injury after being sedentary
  • Afraid that insurance-allotted physical therapy, even following surgery, isn’t enough to prepare the body to resume exercise
  • Discouraged that a nagging injury is hindering physical performance

Ramon: What makes your customers choose Strictly Muscles?

Martin: Our customers want a long-term solution to their problems, and not just a quick fix. They are proactive about their wellbeing, and do not just want to just force their bodies to endure pain for the sake of exercise.

They are also looking for individualized solutions, as opposed to cookie cutter plans. They expect us to understand their unique situation – to find, respect and address their body’s specific circumstances.

Ramon: What types of businesses do you like to partner with?

Martin: I’ve had great success partnering with other Health and Wellness professionals, such as Nutritionists, Personal Trainers, Strength Coaches and Acupuncturists. I have also worked with Chiropractors, Physical Therapists and Massage Therapists

Ramon: What else do you look for in a potential partner?

Martin: Having a similar philosophy around individualized, superior customer service is key. When we recommend or collaborate with a partner, we want our clients to feel that they’ve been taken care of, as their experience with our partners influences their opinion of us.

Ramon: Do you currently have any collaboration ideas in mind, for which you could use the help of some partners?

Martin: Because ultimately, my clients are looking for a complete solution, I would LOVE to offer a package of health and wellness services that are geared towards clients who want to live, work, and play at their best. It should be a holistic solution that addresses needs related to muscle health, but takes a multi-faceted approach. I would love to partner with other Holistic Medicine professionals to put this package together.

Ramon: So as you’ve probably noticed, the weather is starting to turn here in Chicago. Any advice for those of us, “weekend warriors,” on how to get back into shape?

Martin: This is a very exciting time of the year, and we definitely want to encourage people to get out, get active, and get moving. Just remember to pace yourselves at the beginning – just because you CAN doesn’t mean you SHOULD. Exercise should NOT hurt. At the same time, you don’t need to settle for anything less than optimal performance. Find people who can keep you moving, keep you safe, and keep you energized.

Ramon: Sounds like a plan. Let’s pump some iron!

Martin: You bet!

Martin and the Strictly Muscles team can be contacted at:

314 West Superior St, LL-E
Chicago, IL 60654
(312) 526-3471

Meet a Member – Tony Mendiola from Human Citizen®

At Collaborate.Biz, we are on a mission to build a collaborative community of business owners, where we help each other unlock new opportunities to grow and succeed. Every other week, we will be featuring a different member, where we get to know a little bit about their business, what projects they are working on, and what they are looking for in potential partners! For our first article, we sat down with Tony Mendiola from, Human Citizen®:

human-citizen logoTony Mendiola

Ramon: Hi Tony! How are you?

Tony: I am doing very well, thank you!

Ramon: So tell me, what is Human Citizen all about, and what do you do?

Tony: Human Citizen is a Consulting company that focuses on leadership development at all levels. We help institutions uncover and activate their untapped individual, team and organizational leadership through an analytical, yet human lens.

Ramon: What are some the services you offer?

Tony: At Human Citizen, we offer our clients leadership development training; seminar and small group facilitation; coaching and mentoring; program, proposal and project kickoffs; and process/systems analysis. We take a leader-first approach that is rooted in 20+ years of expertise, offering our clients opportunities to experience a number of research-based assessments, including Talent View of Performance, Myers Briggs Type Indicator, Strengths Finder and Korn Ferry Voices Multi-rater, Leadership Architect 101 and Foundations of Competencies.

Ramon: So what is your philosophy when it comes to leadership development?

Tony: Our slogan reads: “Leadership isn’t an epiphany. It’s a practice.” That has two important implications: 1) leadership isn’t something that happens over night, but rather something that requires discipline, patience and work, and 2) leadership isn’t limited to just a select few, but something we can all aspire to achieve, provided we are willing to work hard at it.

Ramon: How would you describe your typical customer?

Tony: Our customers are leaders of teams at Fortune 500 companies. They typically start at the Senior Manager or Director levels, but go all the way to the CEO. Customers also are individuals at all levels who seek assistance and guidance as they transition to a new job or role, return to school, or change careers.

Ramon: What goals are your customers trying to achieve when they come to you?

Tony: They want to assess and improve their leadership capability and performance, so that they can accelerate their careers, achieve higher performance on the job or attain greater effectiveness and efficiency in their current situation.

Ramon: Do your customers ever come to you with problems?

Tony: Absolutely! Some of the typical problems I’ve seen are:
-Being passed over for promotions
-Wanting to change their current role, but not knowing how to get there
-Needing to retool their skill set ahead of an upcoming reorganization
-Lacking awareness of their own strengths and areas for development

Ramon: What are your customers looking for in a consulting business like yours?

Tony: I have some very analytical and very discerning clients. They are looking for scientific rigor and data to support any advice. They also value certifications and/or badges that demonstrate technical mastery.

At the same time, they have very high expectations when it comes to service. They expect responsiveness, clarity of deliverables, frequent communication, and the right balance of structure and flexibility as projects progress.

Ramon: What types of businesses do you typically partner with?

Tony: I typically partner with businesses whose capabilities complement my own. The specific roles will depend on the project, but I often work with organization development or effectiveness consultants, project managers, and human resource professionals, as well as operations managers and professional trainers.

Ramon: What else do you look for in a potential business partner, and do you work with established businesses only?

Tony: I look for partners that are boardroom-ready and share Human Citizen’s commitment to service. I am willing to partner with newly formed businesses as long as they operate with professionalism and can quickly demonstrate expertise. If they are hungry, smart, and willing to work hard, chances are we’ll get along fine.

Ramon: Do you currently have any projects in mind for which you need collaboration partners?

Tony: Large Scale Facilitation events are good projects for collaboration. If I am running a corporate training with over 100 people in attendance, it helps to have other presenters beside me, not to mention getting some help when it comes to logistics, audio / visual production, and other important details.

Ramon: Any last words of wisdom?

Tony: Anything is possible when you are able to live your life as your best self. And because we believe each one of us is born a natural leader, our best self can be uncovered and activated effortlessly at any moment in our lifetime by our openness to becoming more self-aware, embracing strengths and gaps, and practicing new behaviors and skills.

You can contact Tony and Human Citizen at:

4101 N. Broadway
Chicago, IL 60660